Retention & cohort analysis
Understand who comes back, who fades, and which product moments predict stickiness.
Cohort tables alone rarely explain churn. We connect retention curves to feature adoption, notification exposure, and first-session quality. Outcomes include a retention narrative for leadership, segment definitions you can reuse, and concrete product changes ranked by expected impact.
What you receive
- Written findings your PM and eng leads can share without translation
- Metric definitions and event notes ready for your tracking plan
- A prioritized next-step list sized to your release cadence