01 · Scope
Name the decision
We lock the question first—activation lift, funnel recovery, experiment call—then size the data window and platforms involved.
Process
A calm, inspectable path from messy events to decisions your team can defend.
How an engagement unfolds
Built for application analytics work where access, definitions, and release timing matter as much as the charts.
02 · Access
Connect the sources
Read-only analytics access, event dictionary drafts, and a product walkthrough so we see what users actually experience.
03 · Validate
Trust the stream
We reconcile counts, spot duplicates and missing fires, and mark which metrics are safe to decide on this week.
04 · Readout
Hand off ownership
Workshop plus written notes: findings, definitions, and a backlog your team can run without us sitting in every meeting.
What we need from you
- A primary stakeholder on product and one on engineering
- Analytics tool access with enough history for the question
- Release calendar context for the next two to four weeks
- Honesty about known tracking debt—surprises slow everyone down
What we will not do
- Sell a perpetual black-box dashboard you cannot maintain
- Declare winners on underpowered experiments
- Hide caveats behind dense slide theater